Basilare honors the best luxury hotels
On October 29th, Milan hosted the Best Luxury Hotel Awards 2025, celebrating the top 10 hotels across key categories including:
- Best Service
- Best Bar
- Best Design
- Best Wellness & Spa
- Best Restaurant
- Best Wine Selection
- Best General Manager
- Best New Opening
- Best Sustainability Program
- Best Breakfast.
Winners in each category received the Basilare gift box, the essential line of luxury dermocosmetics that is rapidly gaining recognition among elite hospitality venues, appreciated both as an exclusive gift for distinguished guests and as a refined retail product.
This prestigious collaboration reinforces Basilare’s premium positioning within the world of luxury hospitality, perfectly aligned with the values of excellence honored during the event.
The importance of luxury hospitality gifts in high-end guest experiences
In today’s luxury hospitality landscape, exclusive gifts designed for guests have taken on a central role. These are not simple amenities, but thoughtful elements that help define a property’s identity and elevate the overall experience.
A luxury gift box goes beyond traditional gestures: it blends aesthetics and refinement into a presentation crafted to leave a lasting impression. In a five-star hotel, offering a welcome gift such as the Basilare set is not just a courtesy, it is a tangible expression of care and attention.
Basilare understands this dynamic well. Its dermocosmetic gift sets are conceived as prestigious cadeaux for special guests and meaningful occasions.
Each box stands out for its timeless elegance and minimalist style, enhanced by custom, sustainable packaging.
This philosophy aligns seamlessly with the principles of luxury hospitality, where every detail communicates excellence.
Basilare’s role as a partner of the Best Luxury Hotel Awards 2025 is a clear reflection of this alignment: the brand’s gift boxes, chosen to honor Italy’s finest hotels, highlight how luxury hospitality gifts have become an essential part of the language of high-end service.
How a thoughtful gift shapes memorable guest experiences
In the luxury segment, the guest experience extends far beyond services or aesthetics.
It is built on emotions, surprises, and small rituals that transform a stay into something truly unique. In this context, the welcome or farewell gift plays a crucial role in creating unforgettable memories. Finding a beautifully wrapped Basilare gift box in the room, perhaps accompanied by a personal note, can turn an ordinary moment into one of genuine delight.
The guest feels cared for and appreciated, carrying with them the sense of having received a meaningful gesture. Luxury gifts are often described as “experiences wrapped in a ribbon,” because they speak to the emotional dimension and forge a subtle yet powerful connection between the traveler and the property.
A refined gift like the Basilare box personalizes the memory of the stay.
The sensorial quality of the products (silky textures and delicate fragrances) engages the senses, anchoring moments of well-being in the guest’s memory.
The true alchemy happens when these thoughtful gestures inspire an emotional bond with the hotel: the guest recognizes its values in the gift and identifies with them. This connection often extends beyond the stay itself, as guests may later choose to recreate that same feeling of care at home by purchasing their favorite Basilare products. Each time they use those creams or serums, the memories of their trip and the hospitality they received naturally resurface.
For the hotel, a well-chosen gift becomes an instrument of loyalty. A guest who feels genuinely valued is more likely to return and to share their experience with enthusiasm. This creates a virtuous cycle in which exceptional service is amplified by positive word-of-mouth.
Moreover, wellness-focused luxury gifts such as the Basilare set offer guests a pause from daily pressures, a moment to unwind and fully rejuvenate during their stay. These gifts are not simple objects; they embody a sense of physical and mental well-being, transforming the hotel into a haven of calm and refinement.
Basilare’s philosophy is grounded in timeless values such as gentleness, elegance, and sincere care for the person.
Our founder, Luisa Barbieri, often explains that our cosmetic line was created to “give daily beauty rituals a touch of kindness and elegance, timeless virtues that strengthen bonds and transform routine into a caress.” When applied to hospitality, this approach turns the act of gifting into an authentic moment of emotional connection.
A Basilare gift box becomes more than a set of high-quality products, it symbolizes the hospitality itself, a distillation of attention, refinement, and human warmth that accompanies the guest long after check-out.
The added value of showcasing authentic Made in Italy through beauty gifts
As luxury travelers increasingly seek local and authentic experiences, guest gifts become powerful carriers of culture and identity.
Offering a beauty gift that embodies true Made in Italy is a tremendous added value for a high-end property. It means providing not only an excellent product but also a piece of Italy, its traditions, its landscapes, its creativity.
Basilare perfectly reflects this idea: every gift box contains a story rooted in Italian passion, from the formulation to the design.
The products are made with precious ingredients sourced from Italian territories, such as antioxidant-rich grapes from the Triveneto region. This connection to the land gives the gift an authentic soul: through the products’ textures and aromas, guests experience both the quality of local ingredients and the heritage of Italian cosmetic craftsmanship.
Made in Italy also means design and artisanal precision.
The gift box, with its clean, essential lines, represents a harmonious blend of aesthetics and functionality, true to the finest tradition of Italian design.
Entirely crafted in Italy, it balances minimalist elegance with structural solidity: the geometric bottles convey stability, while the innovative velvet-touch box adds a note of contemporary glamour.
Every detail reflects meticulous craftsmanship, from the sustainable packaging (made with more than 84% regenerated, fully recyclable plastic) to the refined neutral color palette. The result is a gift that becomes an object of design in itself, a pure expression of authentic Italian elegance.
Basilare’s philosophy is deeply rooted in pride for Italian heritage. “At the heart of my entrepreneurial vision is the desire to bring authentic Italian style back to life, enhancing the richness of the land I come from,” states Luisa Barbieri.
This perspective permeates every aspect of the company, which acts as an ambassador of Italian style worldwide, balancing aesthetic refinement with concrete product performance.
Offering a Basilare gift box to an international guest means presenting an experience of beauty that is genuinely, unmistakably Italian.
Basilare’s distribution model underscores this exclusivity: the brand is available only through highly selective B2B partnerships with luxury hotels, resorts, exclusive clubs, and boutique stores within top-tier properties. For the guest, receiving or purchasing a Basilare gift box immediately evokes a sense of prestige.
It is a gift that speaks the language of luxury hospitality: excellence, authenticity, and attention to detail.
Through a Made in Italy beauty gift like this, a hotel offers more than a material gesture, it offers a cultural and emotional bridge to Italian values.
Why choosing Basilare
The essence of contemporary luxury hospitality is found in meaningful details such as refined guest gifts. Basilare, with its:
- meticulous care
- understated elegance
- genuine sustainability
- authentic Italian spirit
embodies the type of added value that elevates a high-end stay into a memorable and meaningful experience. For partner hotels, embracing the Basilare philosophy means not only pampering guests with exclusive products, but also sharing a story of Italian beauty and heritage that remains with them long after their stay. In the simple act of a welcome gift, the art of hospitality merges with the art of Made in Italy, a perfect union that enhances the guest experience and reinforces the property’s positioning at the highest level.